Meet the Founder ✨

DeAnner Campbell, the heart behind Naturally Soft, is a mother, entrepreneur, and skincare enthusiast who began her journey of creating Naturally Soft during one of the most transformative times of her life—pregnancy.

Her passion for self-care grew from her personal search for safe, natural products that would nourish her skin without compromising her health or the wellbeing of her baby. When she couldn’t find what she was looking for, she started crafting her own body butters at home, blending rich, natural ingredients with love and intention.

What began as a personal ritual quickly became a mission: to provide women, especially mothers and caregivers, with products that make them feel cared for, confident, and radiant in their own skin.

Beyond skincare, DeAnner is deeply committed to encouraging women to embrace self-love, wellness, and balance in every season of life. Her passion for beauty, feminine care, and motherhood inspired her to create Naturally Soft—a brand dedicated to empowering women to prioritize themselves, embrace their softness, and feel beautiful.